Marketing Services

Direct Mail

VisionWise Marketing will work with you to develop the best direct mail campaign to accomplish your overall goals.  There are many elements to a successful direct mail campaign.

• List Acquisition
• Design layout of your mailer
• The Offer
• Shape of Mailer
• Printing
• Postal Regulations

There are many ways to reach your market using direct mail.

• Individual mailers – reach your target directly in their mail box using a piece that only represents your company.
• Marriage mailers – Include your message with other companies in one direct mail vehicle.
• Insert mailers – Insert your message on a postcard or flyer into a magazine or newspaper.

Each form of direct mail has its pros and cons.  VisionWise will work with you to identify which method is the best suited for your mailer.

Some of the many elements to consider when designing a successful direct mail campaign are:

• Your target market (who are they and where do they live)
• Your time schedule
• Your budget
• Time of year / season
• Your message / offer

The answers to the above areas will help us to identify what type of mailer is the best to meet your goals.

List Acqusition

Some experts place 40-60% of importance to the list alone.  Another 40-60% of importance is placed on all other combined elements of an advertising campaign such as the offer, the mail piece, and timing.

Save time and money and grow your business by directly targeting your prospective clients. VisionWise Marketing will help you navigate through the complex variables in determining your target market and implement contact through List Acquisition.

The three primarily types of list to consider are:

1. Resident lists - designed for mass coverage of a given area.  They are based on zip codes and carrier routes primarily.
2. Consumer lists - based on simple criteria such as household income, age, kids, etc.
3. Specialized lists - allow you to target nearly any criteria you desire.

Once you have identified your market and decided which list will work best, VisionWise Marketing will help you decide how you will use the list:  telemarketing or direct mail campaign.

Promotional Items

Brand your business using promotional items that grab your client’s attention.  Leave something in the hands of your prospects and customers so they remember your company.  Promotional items are often used for:

1. Trade events
2. Fundraising events
3. Thank you gifts
4. Holiday gifts
5. Marketing campaigns
6. Incentive items

VisionWise Marketing will design and print the items you want.  There are an endless number of items to choose from.  Some popular options to keep your name in front of your customers are:

1. Water bottles
2. Note pads
3. Sticky pads
4. Pens and pencils
5. Magnets

Let us know what you need and we will get it for you.