Marketing Consulting Service

Work with Annette Manz, owner of VisionWise Marketing, and explore many new ideas on how to best present your business to your market.  Annette’s more than 20 years of marketing experience provides her with a wealth of knowledge on how to reach specific target markets.  Annette has been a resident in Sacramento County for most of her adult life and is very familiar with the many markets in the area.

Some areas that many companies have found to be useful are development of Systems and Marketing Plans.

Systems

Systems are proven methods on how to handle each and every routine task of your day.  Some common areas to develop Systems are:

• Incoming calls
• Incoming leads from your website
• Walk in customers
• Leads gained from trade events, advertisements, referrals, etc.
• Referrals

How do you track your leads? 
Do you do it the same every time?
How do you follow up with your leads? 
How often do you follow up?
What format do you use (email, mail, phone, mail, etc.)

These are just some of the many questions we will work through with you to design the most efficient System to streamline your marketing efforts and save you valuable time. 

Remember every lead is a sales opportunity.  A lost lead or poorly handled lead is a lost sales opportunity that may never be recaptured.

Marketing Plan

A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy.  The marketing plan is a blueprint for communicating the value of your products and/or services to your customers.  It will include sections such as:

1. Unique Selling Proposition
2. Pricing Strategy
3. Sales/Distribution Plan
4. Market Analysis
5. Advertising Plan

Many companies do not have a well thought out marketing plan.  Move ahead of your competition and work with VisionWise to develop a marketing plan that will brand your company consistently and effectively to your target market.

Do you really know who your target market is?
Do you know the most effective and cost efficient way to reach them?
Do you know who your competitors are and what they offer?
Have you developed a well thought out marketing plan that will consistently represent your company in your market?

If you are unsure about any of these questions you need to call VisionWise Marketing today.  We will work with you to identify the answers to these questions.  We will develop a marketing plan which is your road map for the year.  Don’t recreate the wheel every month.  Don’t do the same old advertising if it isn’t working. 

Have a plan.  Be smart.  Be efficient.  Be successful!